Hailey Popma's Jewelry Brand
This is Adelady, where the coast meets the refined elegance of Adelaide, Australia. As a female entrepreneur, I pour my passion into crafting exquisite jewelry that resonates with the shared lifestyle of both coastal dwellers and wine enthusiasts. Individually crafted with meticulous care, each piece in my handmade collection, whether it's a pair of earrings, a necklace, or a bangle, exudes the timeless allure of 14K Gold Filled material. My creations embody a luxurious yet understated aesthetic, mirroring the delicate balance between coastal tranquility and sophisticated charm. I also offer seasonal small-batch items sourced from some of the greatest talent in the industry. I do this to be sure that you are the first to know about upcoming trends (and the first to wear them).
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Inspired by my experiences in Adelaide and my deep-rooted connection to California's shores, I set out to capture the essence of coastal living in every design. Through shaping, hammering, and sourcing genuine materials, I bring to life accessories that seamlessly blend into the rhythm of everyday life, whether you're savoring rooftop cocktails with an ocean vista or plunging beneath the waves.
What sets Adelady apart?
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Adelady is distinguished because of its design and quality of materials. The designs are thematic without being cheesy. The quality is enduring and genuine while still being affordable.
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Why choose Adelady?
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Because each creation is not just a piece of jewelry, but a statement of elegance and enduring quality. Adelady makes for a great gift for someone else, an eye-catching staple for your collection, or a legacy piece for you to pass down for generations. While most women already own some jewelry, many are missing those eye-catching statement pieces that use unique stones, shells, and shaping to tell stories and share personality. My designs are refined, elegant, sophisticated, minimalist, yet eye-catching and full of youth.
Growing up along the coast of California, I’ve always been enamored by beachy/ upscale style. I grew up trying on my mom’s jewelry and cherishing the pieces I had. A lifetime of interest and passion is poured out here, in each Adelady accessory.
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Elegant & Expressive Earrings
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Why should you support Adelady?
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Supporting Adelady means more than just acquiring exquisite jewelry; it's about championing the vision and dedication of a solo female entrepreneur. By choosing Adelady, you're empowering a woman-owned business to thrive, contributing to the narrative of resilience and innovation in the entrepreneurial landscape. Every purchase not only celebrates craftsmanship but also fosters the growth of a passionate artisan striving to make her mark in the world of luxury jewelry.
Crafted from 14K gold-filled materials, my pieces resist tarnish and stand the test of time. Gold-filled materials contain a thick layer of karat gold, not just a microscopic plating. They are still affordable while providing enduring quality.
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Why buy now?
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I constantly introduce and phase out styles depending on current trends and sustainable sourcing efforts. I make all jewelry in small batches, meaning that once I go through inventory, it is gone. I do this to keep costs down for you, ensure that I am always working with the best vendors and materials and to produce designs that stick with current trends.
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Click the Icon to Jump to my Instagram
FROM VINEYARDS TO SEASCAPES: ADELADY CRAFTS JEWELRY WITH A STORY
HANDMADE. GENUINE. GOLD FILLED.
CONTACT
Do you have any questions about custom orders, materials sourcing, pricing, or want to get to know your artist? Please reach out; I am happy to answer questions and meet you!
Hailey Popma: Adelady Designer and Owner
